“The struggle is great, the task divine – to gain mastery, freedom, happiness and tranquility.” – Epictetus

Background

 

It’s no exaggeration that the past three years of my life have been the most transformative. However, the years preceding the pandemic told a very different story. I smoked, drank too much and felt lost in my life and career. When my son was born prematurely in January 2020, I paid little attention to the warning signs of a virus outbreak in China. 

 

 In just the first year of the pandemic, prevalence of anxiety and depressive symptoms increased by a massive 25% (1). Alcohol usage also increased by 25% (2) while the great resignation of 2021 saw more than 50% of Americans change their occupation or field of work (3)

 

Before 2020 I was the coffee director for a local specialty coffee company. After nearly a decade in the industry, there were limited opportunities for learning and growth left. I thought my job was holding me back, but in reality – I was holding myself back.

 

Deciding to take the leap and pursue personal training in 2020 was risky and tremendously difficult. I still can’t believe I convinced my wife that I could change careers in the middle of a pandemic with a newborn at home. Fortunately, it turned out to be one of the best decisions of my life. 

 

Reflection

 

“If you want somthing you have never had, you must be willing to do something you have never done.” – Thomas Jefferson

Three months after I started at FiT my father passed away from heart and liver failure. Many years of smoking and drinking heavily had taken its toll on him. I was in the room for his final breath. 

 

Being the only family members nearby, my wife and I were tasked with cleaning out his apartment and settling his estate. Going through his things I found a box full of divorce papers and an old printed journal that detailed the years leading up to my parents custody battle. 

 

It was a dizzying account of what it’s like to live with someone abusing amphetamines, alcohol and suffering from symptoms of severe paranoia and manic depression. I’m talking about my mother here. My father was no angel, however he did gain custody of my sister and I. 

 

While sipping a beer and reading through his journal I cried.

 

Everyone in my immediate family has been in the throes of addiction before. Like many others, my drinking habits spiked considerably during the pandemic. 

 

I knew that alcohol was becoming problematic for me, but It wasn’t until I read that diary that I could see a clear vision – what my life could be if I didn’t stop. I couldn’t bear the thought of letting my potential go down the toilet. I thought of my wife and son. I wasn’t being the best father, husband or co-worker that I could be. They depended on me to show up as my best self.

 

Mastery Mindset

 

 From the age of about 13-25 I was very focused on continuous learning and improvement with not just myself but my hobbies. First it was skateboarding, then music and guitar. This drive and focus got me into the most prestigious contemporary music school in the world – Berklee College of Music. When my funding ran out and was forced to leave school I felt defeated and withdrawn. My will and drive for greatness was shattered. 

 

While pursuing personal training and fitness had definitely revived some of that mindset, I still felt like I wasn’t living up to my potential. I knew there was one thing that was holding me back.

 

I finally accepted what had to be done. 

 

Accept Responsibility

 

In order to make meaningful change in my life I had to take responsibility for my current reality. 

 

 Ironically, a traumatic event such as losing my father was a good catalyst for me to 

begin taking action. It made me accept that some things are out of my control, but that ultimately it is my responsibility to rise above my circumstances. 

 

After many previous attempts and failures, I finally gave up drinking alcohol on November 4th of 2022. 

 

Quitting drinking was a deeply personal decision for me, however the reason I quit wasn’t because I hit rock bottom or anything crazy. 

 

I was trapped in a period of stagnation – just uncomfortable enough to want change, but too stuck in my ways to do anything meaningful about it. 

 

At this point in my career, I had already laid the foundation for a life I didn’t need to escape from. Why should I let anything hold me back? I set out to undo the damage that was done and learn new ways to cope. 

 

Embrace Discomfort

 

“The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.” – Ryan Holiday

I knew that eliminating this maladaptive coping mechanism would be very difficult and uncomfortable. Truth is I was just sick and tired of being sick and tired. 

 

I quickly learned that in order to process my emotions and stress in a healthy way, I  had to embrace being uncomfortable. 

 

Drinking is a very effective way to not only avoid your problems, but have them eventually blow up in your face at the worst time. 

 

I found the way through this obstacle with journaling and meditation. Journaling specifically about sobriety helped to keep a record of the small wins I accumulated, while meditation taught me to observe my thoughts and emotions, instead of reacting to them.

 

By embracing the discomfort I found a way through the suffering. 

 

Still, at 35 years old, my journey down the road of self discovery was just beginning. 

 

Seek Physical Challenge

 

All my life I’ve been very active. I was a skateboarder throughout my teenage years and took it very seriously. I would skate with friends every day for hours after school – coming home exhausted and hungry. 

 

My dad never discouraged any of this – in fact I think it kept me out of trouble. I didn’t even take my first sip of alcohol until I was 20 years old. 

 

After I quit drinking, as my body and mind healed, I started to crave the same mental challenge that skateboarding provided. I realized that my natural state thrived when I was learning and challenging myself physically. Anything requiring skill, technique and physical challenge was highly interesting to me.

 

I had already been running on Sundays as a way to get some alone time and exercise, but didn’t take it seriously until Thom (owner of FiT) invited me to participate in the Los Altos Pathways 10k trail race. 

 

The race tested me physically and mentally, but it was exhilarating. I found joy in the shared suffering of pushing the human body to its limits. After the race, I was hooked. 

 

On November 5th I completed my first half marathon – The Golden Gate Half Marathon with some of my amazing coworkers. It was a challenging race with a spectacular view of the bay as we raced across the Golden Gate Bridge

 

I trained hard for 16 weeks to prepare for it. It all paid off with meeting my goal time and feeling great the whole race. It was an experience I’ll never forget. 

 

Some people ask about my thought process when getting into running or if I actually enjoy it. The truth is I didn’t really have a thought process, but I do enjoy it. 

 

I’m sure that reading David Goggin’s ‘Can’t Hurt Me’ had some (okay a lot) of influence on me. “Physical challenges strengthen my mind so I’m ready for whatever life throws at me, and it will do the same for you.” 

 

I admire people that put themselves through hell in the pursuit of an iron will. He made me realize that I’m entitled to nothing. I can’t just sit around and wait for good things to happen to me.

 

In retrospect, running has proven to be the ultimate leisure activity for me. Not leisure in the sense of relaxing on the beach with a margarita. Rather, it’s a hobby that somehow replenishes and strengthens my soul. I do it for myself to put the mind and body into a meditative state where I can process thoughts, emotions and enjoy some alone time . 

 

Endure the Process

 

Running taught me to recalibrate my mind to be more process oriented. I now find more joy in the process of working towards a goal and enduring challenges. This mindset allows for consistent progress instead of chasing perfection.

 

 Not only is my time better spent between setting a goal and achieving it, this mindset allows better commitment over the long run (excuse the bad pun). 

 

Running has also taught me that in order to achieve my goals I need to be disciplined. As a coach it has taught me that I must practice what I preach. 

 

That being said, I know that running does not define who I am. It has a deeper purpose which is as a potent tool for self improvement.

 

 Nick Bare says that “if you don’t have purpose and reason behind the process you are embarking on to endure, you’re not going to enjoy it, respect it, or obtain a successful and sustainable outcome.”  

 

I don’t always want to or love running ten miles early on a Sunday morning. However, I understand that it’s part of the process. Through consistency and repetition I can see the direct result of my training which is a more balanced, disciplined mind and a strong resilient body. 

 

Do Hard Things, build powerful habits

 

When you consistently and intentionally set out to do hard things, without a doubt your mindset will begin to change. 

 

Andrew Huberman said it well that “The reason to do hard things is that when non-self-elected challenges arrive (and they will) you can tell yourself well, I don’t know how this is going to turn out, but I know that I can do hard things. Doing hard things is always worthwhile.” 

 

Of course, “hard” means something different for everyone. For me, saying no to drinks on Friday evening was hard. Getting up at 5am to run 10 miles was hard. At the moment, these simple decisions seem insignificant. However, every positive action is a small “win”. These wins add up to powerful behavior change.

 

As James Clear notes in his best seller ‘Atomic Habits’. Habits are the compound interest of self-improvement. The same way that money multiplies through compound interest, the effects of your habits multiply as you repeat them.

 

For me, these effects were mostly mental, as the consistency of my actions increased confidence in myself and promoted greater willpower. 

 

Every run, every workout is a chance for me to redefine myself as someone who strives for progress over perfection and humility over ego. 

 

To get to this level I had to come face to face with the deepest layer of habit change – my identity. 

 

Build Identity Habits 

 

Most people set their goals around achieving some outcome like lose 10lbs, or process like developing workout routine. 

 

Lasting change comes from developing identity based goals.

 

 If you know who you want to become, then you need to prove it to yourself with daily wins that bring you closer to being that person. 

 

For me this was a tough one. I wanted to be a strong, healthy, responsible and disciplined person. However, my habit of having too many weekend beverages made it nearly impossible. 

 

When our values and actions are misaligned, we create cognitive dissonance. Then our identity becomes more and more ambiguous. 

 

Once I began to build my habits around supporting who I wanted to be, it became much easier to do hard things without requiring motivation or willpower. I just did them because that’s what I do and it supports who I am. Simple but not easy. 

 

Last week, as I pulled up to the gym early to do my workout, I was struck by how consistent I’ve become in not just my workouts, but so many different areas of my life in a short amount of time. 

 

I realized that by building my habits around who I wanted to become, I was resurfacing my true identity – the healthy person that I always knew I could be. 

 

Building Inner Strength

 

“Although the world is full of suffering, it is also full of overcoming it.” – Helen Keller

 

We all deal with challenges, setbacks, trauma and stress in our lives. However, helping others isn’t a one way street. By listening to other people’s stories we can learn ways to heal ourselves. By healing ourselves we increase our capacity to help others and spread positivity in the world. 

 

The changes I’ve made in my life have allowed me to reconnect with my inner strength and know who I really am. My inner drive to improve myself and my passion for learning are reignited. 

 

I’m confident that I can continue the hard work of being the best version of myself now, so that I can better serve my family and community. 

 

My mind is empty. My heart is full. My body is busy. 

Attamen tranquillus

 

Thank you for reading, 

James Frederick



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Kristin Pampeyan

Trainer

Spirit Animal: Bumblebee

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Growing up, Kristin swam competitively and played competitive softball. Her journey to strength and conditioning started when she decided to not pursue sports within college.  Instead, she did strength and conditioning for a variety of collegiate athletes.  This led her to specialize in sports performance and eventually acquire her NSCA Certified Strength and Conditioning Coach certificate.
After moving back to the Bay Area, she’s worked with a variety of clients ranging from high school to over 80 years old. She’s found that her background transfers well to functional fitness as she aligns work done in the gym to daily activities enjoyed by her clients. Her training style emphasizes learning because she wants her clients to understand why each exercise is important to them and their goals.
Beyond the gym, Kristin is currently pursuing her Master’s in Exercise Physiology and in her free time enjoys exploring new places and activities.  Her favorite activities currently revolve around the circus arts particularly those in the air and those with fire!

What I love about FiT: That everyone is invested in the community whether it’s by hosting additional activities or sharing knowledge. It’s all to make each other better and help out the clients.

Favorite sports: Swimming and Softball

Dae-Von Bishop

Personal Trainer Spirit Animal: Wolf
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All the way from East Palo Alto, Dae-Von was an avid basketball player and fan since the age of 10. From Eastside College Prep to Sonoma State to Foothill where he received his AA in psychology. Dae-Von developed a passion for training and helping others stay active and healthy after a bad ankle sprain in high school that occurred during the basketball season. Dae-Von received training the following summer at The Riekes Center, leading him to have a healthy senior year season as well as making 2nd team all league.This is what inspired him to become a trainer and help other athletes stay in great shape. At 20 years old, Dae-Von’s personal training journey began at The Riekes Center, and he hasn’t looked back since.

Dae-Von holds certifications in personal training through NASM, archery, as well as speed and agility and weightlifting both through NSPA. He even will do some basketball skill development on the side for young hoopers. His goal is to help people stay as fit and active as possible with little to no complications. I love training groups of athletes in either middle or high school. Those age groups tend to be the best time for athletes to get faster and stronger, as well as they begin to understand movement patterns which allow them to perform at an elite level. There is also a natural competitive aspect of training in groups that pushes kids to go harder during drills.

In his free time, you can find Dae-Von shooting hoops, working out, playing video games, spending time with friends, trying new foods(as long as there is no avocado), or hanging out with his frenchie, Trouble.

What I love about FiT: The embodiment of teamwork that is displayed on a regular basis, as well as the encouragement to constantly get better as trainers. ​ Favorite sport: Basketball and Football
  • Personal Trainer (NASM)
  • Certified Speed and Agility Coach (National Sports Performance Association)
  • Certified Weightlifting Coach (National Sports Performance Association)
  • Archery Lvl. 2 (USA Archery)

Megan Justice

Trainer Spirit Animal: Grizzly Bear
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Megan grew up in the Sierras, enjoying all the activities found in the mountains as well as 11 years of basketball and 4 years varsity golf. After graduating high school, she studied Integrated Human Biology at Bastyr University and worked in physical therapy for 4 years following school while also getting her Master’s in Human Nutrition and Functional Medicine. After learning so much from her doctor counterpart in the PT practice, she decided to open her own business as a personal trainer and health coach. She loved helping clients and teaching them about all the fascinating intricacies within their own body. She values client education and holistic health and wellness, prioritizing the many facets of health with each of her clients.

When she isn’t kicking client’s butts in the gym, you can usually find her hanging out with her partner and two dogs Bubba and Moose. She enjoys hiking and backpacking, golf, yoga, weightlifting, and can always appreciate any televised sports.

 

Jon Angeles

Trainer Spirit Animal: Leopard
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Jon is from San Jose, CA and has always considered himself an athlete. After playing soccer at West Valley College he began working at Stanford University as a personal trainer.  Jon went on to pursue a Masters degree in Kinesiology, multiple certifications and now has over 7 years of experience. When it comes to his training philosophy, he likes taking a strength approach. In his experience, when clients focus on getting stronger and increasing muscle mass, other aspects of their fitness journey fall into place. Helping the general population find their confidence through this type of exercise is truly rewarding. Outside of the gym, he enjoys spending time with his wife and dog wherever that may be. He makes sure there’s always a travel vacation booked or being planned for the future.  
What I love about FiT: FiT’s philosophy around the 5 tenets of optimal health aligns well with my beliefs surrounding how best to care for my clients and myself.  When clients subscribe to FiT’s services, they are signing up for a training program that includes learning about how to live better for longer.  Who wouldn’t love that?

James Frederick

Trainer

Spirit Animal: Orca

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James Frederick is a Personal Trainer at FiT and certified through the National Academy of Sports Medicine. His top three strengths are relationship building, executing and strategic thinking. In order to be of better service to his family, peers and clients James believes self love is the quickest way to lead a more enjoyable and productive life.
 
James has a diverse background of skills and attended the prestigious Berklee College of Music in Boston. He has been an educator in the specialty coffee industry, practiced applied stretching theory at Stretch Lab, and as a personal trainer, he has helped people of many different backgrounds improve their quality of life through strength training and behavior change.
 
Residing in the Bay Area for over 20 years, James currently lives in Campbell with his wife and son. In his free time he enjoys cooking, reading, playing guitar, kettlebell training and going for walks with his family and dog Ziggy.

 

 
What I love about FiT: FiTs health hierarchy provides a holistic and scientifically founded model unlike any I have seen in the fitness industry. People don’t just need workouts to stay healthy, they need solutions to modern day problems. I feel like FiT provides the framework to bring about long term positive change in its members. The staff is amazing and I love the opportunities for continuing education.

 

  • Dynamic Variable Resistance Training (DVRT) Level 1 Certification
  • Certificate in Nutrition (FAB Academy)
  • Certificate in Applied Stretching Theory and Practice (FTP)
  • NASM-CPT

Jake Verhulp

Trainer Spirit Animal: Spider Monkey
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Born and raised in the Bay Area, Jake played baseball at Gunn High School and in college until a series of rotator cuff injuries abruptly ended his playing career. Inspired to help others avoid similar outcomes and help people perform at their best, Jake went on to pursue and attain a B.S in Health & Human Sciences from Loyola Marymount University. With experience in both the physical therapy and personal training settings, Jake brings a unique perspective and a passion for integrating the principles of injury prevention and human performance. His goal is to help each client unlock their body’s potential with immense value placed their individual goals. When Jake is not training or researching, he enjoys watching baseball, snowboarding and spending time with his dog, Barney.
What I love about FiT: It is a combination of great, passionate minds and an amazing community feel. Favorite sports: Baseball, Basketball, MMA

Hannah Golden

Trainer Spirit Animal: Phoenix
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Hannah has been working as a trainer since 2015.  She has a masters degree in Sport and Exercise Science, is certified through both NASM (National Academy of Sports Medicine) and the NATA (National Athletic Trainers Association).  Hannah has extensive experience in corrective exercise and rehabilitation having spent the better part of 5 years working within collegiate athletics. Helping clients correct movement dysfunctions and optimize how their bodies move enabling them to lead healthier lives is where Hannah leverages her expertise.  She is also a BIRTHFIT coach who supports women through the motherhood transition with education, support and fitness training. In her free time, Hannah enjoys hiking around the bay area, visiting with family, and hanging with her two cats Simba and Nala.
What I love about FiT: I love the community that FiT provides and how quick it takes to feel right at home. Favorite sports: Cheerleading

Serena Earwicker

Operations Manager

Spirit Animal: Owl

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Serena manages the day-to-day operations at FIT. If you need help with something apart from training, she is the one to get it done.

Outside of FIT you will find Serena hiking, biking and playing at the beach with her family.

What I love about FiT: FiT is welcoming and supportive to all. It feels like a hug, a sweaty one. Haha

Favorite sports: Anything I get to see live! Love the energy.

Tracey Downing

Owner

Spirit Animal: Owl

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Tracey Downing has dedicated her life’s journey to empowering individuals to discover newfound confidence in their physical abilities and take command of their long-term well-being. Together with her husband, Thom, she established FiT, a health promotion company, in 2000, impacting numerous lives by guiding them towards positive lifestyle shifts and instilling the importance of prioritizing their health.

Her academic journey at the University of Michigan, where she graduated with a degree in Kinesiology, was complemented by a vibrant period of exploration. Tracey’s adventures took her across the globe to live in places like New Zealand, Ireland, and Scotland. These enriching experiences allowed her to indulge her passion for travel while simultaneously nurturing her professional growth, with roles in clinical and professional sports settings.

Beyond her entrepreneurial pursuits, Tracey treasures her role as a mother to two wonderful children. Outside of her business endeavors, she has completed an Ironman Triathlete, a testament to her unwavering determination, had the incredible honor of being an Olympic Torch Bearer for the Salt Lake City Olympics, and is a 20 year survivor of breast cancer.

In Tracey’s world, fostering physical wellness is not just a profession; it’s a lifelong vocation driven by a genuine desire to inspire and uplift others on their unique journeys toward lasting health and vitality.



What I love about FiT: Seeing people change: doing more than they thought they could, learning more than they thought they would, and showing up to make themselves better.

Favorite sports: Playing tennis and watching anything my kids are playing

Brett Lando

Physical Therapist

Spirit Animal: Cheetah

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Brett grew up in San Francisco and attended St. Ignatius College Preparatory where he ran cross-country and track and field. After graduating from high school, he attended the University of California, Irvine where he earned his Bachelor’s degree in Biology. While at UC Irvine he competed on the cycling team in road and cyclo-cross races and helped manage the campus bike shop.

Brett graduated with his Doctorate of Physical Therapy from the University of California San Francisco/San Francisco State University. He is a graduate of Agile’s yearlong Orthopedic Residency, is a Board Certified Orthopedic Clinical Specialist and most recently completed a yearlong Fellowship in sports and manual therapy.

In his free time, Brett enjoys road cycling, the occasional triathlon, alpine skiing, surfing, backpacking, traveling and cooking with his wife.

What I love about FiT: The TEAM, Learning new exercises from the trainers, and a variety of fun, innovative exercise equipment.

Favorite sports: Cycling, Skiing, Surfing

 

  • Doctor of Physical Therapy
  • Board- Certified Clinical Specialist in Orthopaedic Physical Therapy
  • Fellow of the American Academy of Orthopaedic Manual Physical Therapists

Kendra Wagers

Massage Therapist

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Kendra Wagers has been a Massage Therapist since 2001. A native to California, she began her massage career in the Central valley working with various injury and chronic pain methods under experienced Chiropractors and physical therapists. In 2003 she relocated to Las Vegas, NV to attend the Nevada School of Massage Therapy’s accredited massage program which led to obtaining her National certification from NCBTMB. For over 13 years she worked as a licensed massage therapist in Nevada, including employment at top rated Spas on the Las Vegas strip. Receiving training in various modalities over the years including; Hawaiian Lomilomi, Thai, Sports and Shiatsu. In January of 2017 Kendra decided to return to California and is currently enrolled in the Traditional Chinese Medicine program at Five Branches University, furthering her education on overall health and wellness. With more than 17 years of experience and over 1500 hours in training Kendra has been able to hone in on her passion for healing while combining multiple techniques to provide a personalized and detailed massage to every guest. Her serene approach combined with her roots in structural techniques, offers harmony, balance, and ease to injuries or everyday stresses.

CA State Massage License #73011

Katie Deangelis

Personal Trainer Strength and Wellness Coach Spirit Animal: Hummingbird
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Originally from the Bay Area, Katie graduated from Chico State University with a Bachelors in both Exercise Physiology and Nutrition with an emphasis in Sports. While observing strength coaches during her internship at Norcal Strength and Conditioning, she became fascinated with the human body and its biomechanics. Shortly after her first year in college, Katie found that excelling her knowledge in both the foundations of functional movement and nutrition was essential in order for her to pursue her career in preventative health care. Katie enjoys training each client individually tailored to their goals and intentions by incorporating multiple training styles, thoughtful programming and relating exercise to their interests and daily lifestyle. Her mission is to help clients feel physically and emotionally powerful, strong, and pain-free by using an extensive and realistic approach to intentional movement, intuitive eating, and to encourage behavioral change rooted in nourishment for the brain, body, and soul.
What I love about FiT: FiT embodies a comprehensive approach to fitness and overall health so that you can not only envision but become the best version of you. Our priority isn’t just about what you can accomplish inside the gym, it’s about training for the life you visualize living. It’s about showing up as the healthiest, strongest, and most powerful version of you. At FiT, we don’t just workout, we train because we see the athlete in everybody. Favorite sports: Functional bodybuilding, weightlifting, swimming, boxing, biking, and volleyball  

  • American Council on Exercise
  • Crossfit Level One
  • NSCA Certified Strength and Conditioning Specialist, In Progress
  • Precision Nutrition Level 1 Certified, In Progress

Kevin Martin

Strength and Wellness Coach

Personal Trainer

Certified Strength and Conditioning Specialist

OPEX CCP

Spirit Animal: The Lorax

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Kevin graduated from Trinity University in San Antonio, TX with a B.S. in Business Administration with a focus in marketing. As a student, Kevin was a five-time conference champion in the 1-meter and 3-meter springboard diving events. He is a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association.

He has a particular passion for rehabilitation and improving overall functional status. He enjoys identifying and correcting areas of the body that are not operating at their full potential so that everyone can live life to the fullest!
Kevin has completed a full ironman, multiple 70.3 triathlons, 2 full marathons, as well as several shorter distance triathlons and road races. In addition to triathlon, he has a background in gymnastics, swimming, diving, and volleyball. He enjoys helping everyone find the athlete within themselves and find a love for movement and exercise.

When Kevin isn’t training at FiT or exercising, he enjoys cooking, surfing, hiking, and spending time with his wife and dog. He especially loves being a father his young daughter Mayley.

What I love about FiT: Community, Hard work, Supportive, Fun

Favorite sport: Volleyball, Surfing, Diving, Running, Cycling, Swimming (triathlon), Weight lifting. I love watching all sports.

Tyler Pinkney

Trainer Spirit Animal: Dragon
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Tyler has had a passion for fitness and competition since he was a young boy. As he grew, his passion and competitiveness grew big enough to help him win multiple achievements as a Division I student-athlete at the University of Oregon. After his collegiate career concluded, he knew he wanted to stay connected to the fitness world leading him to pursue his Masters of Education in Coaching, Sport, Recreation, and Fitness Administration from Angelo State University. Tyler has worked for multiple universities helping athletes achieve success during their collegiate careers. Now he is excited to put his expertise to work for FiT’s clients and use his knowledge and expertise to help them reach their goals.
What I love about FiT: The people I work with and the opportunity for knowledge. Favorite sports: UFC, Boxing, Soccer, and Track  

  • 4 years of collegiate coaching experience
  • Former Division I Athlete
  • Assisted multiple athletes to the professional level
  • Certified Strength and Conditioning Specialist, National Strength and
  • Conditioning Association
  • Basic Olympic Lifting Certification, Totten Training Systems
  • Bachelors of Science in Psychology
  • Masters of Education in Coaching, Sport, Recreation, and Fitness
  • Administration

Juliana Oliveira

Trainer

Spirit Animal: Dolphin

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Helping people to achieve a healthy and balanced lifestyle is Juliana’s passion. Originally from Brazil, Juliana grew up playing different sports such as swimming, volleyball, and surfing. She has always had a passion for exercise.After moving to the US, she decided to turn her passion into a career and obtained her personal training certification. Juliana believes with hard work and determination anyone can achieve their goals.In her free time, she enjoys swimming, working out, hiking, cooking, and spending time with family and friends.

What I love about FiT: I love the schedule flexibility.

Favorite sports: Snorkeling and swimming

Angelo de la Cruz

Orthopedic Massage Therapist & Personal Trainer

Spirit Animal: Wolf-bear-dragon-unicorn beast

Contact

While studying biological sciences at Cal Poly SLO, it became clear that my health was suffering. I was always tired, I couldn’t sleep well, I had digestive issues, and my emotions would swing dramatically at times. The realization came that in order for me to enjoy life to its fullest, I had to get serious about improving the quality of my health.

Since then, I’ve studied with doctors, physical therapists, clinical nutritionists, physical trainers, bodyworkers, and top innovators in the field of health & wellness. Instead of chasing the symptoms of illness, the most effective approaches to well-being are those that work to eliminate things that degrade health AND instill lifestyle habits that allow the natural environment of our bodies and mind to operate as efficiently as possible. In this way, we can be lead lives with less pain & sickness.
My work aims to use the technology of the body to help you live a more vibrant & productive life.

Some of the things I have fun doing are Olympic Weightlifting, breakdancing, parkour & free-running, snowboarding, creating electronic music, digital art photography/ videography, competing in American Ninja Warrior (My competition run is here) & learning about quantum physics.

What I love about FiT: Uplifting, motivating, supportive

Favorite sport: Martial Arts, ninja warrior obstacle courses, break dancing

  • Former Life Science Support Scientist at NASA Ames Research Center
  • Certified High Performance Coach
  • 2nd Degree Black Belt in Taekwondo
  • CrossFit – Level 1 Certification
  • USA Weightlifting Club Coach Certification
  • Intrinsic Coach Certification – Life & Health Coaching
  • BS Anatomy & Physiology
  • American Massage Therapy Association – Professional Member
  • Nationally Certified in Therapeutic Massage & Bodywork
  • Certified Hendrickson Method Instructor
  • Primal Reflex Release Instructor
  • Certified Massage Therapist
  • Certified Functional Diagnostic Nutrition Practitioner

Shaun Conness

Trainer Spirit Animal: Australian Shepherd
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Shaun graduated from the University of Wisconsin-Madison with a B.S. in recreational resources. Shaun is a Certified Medical Exercise Specialist with the American Academy of Health, Fitness, and Rehabilitation. Member NSCA. He is a C.H.E.K. practioner level one and a C.H.E.K. Certified Golf Biomechanic. He is a Titlist Performance Certified Golf Fitness Instructor (TPI CGFI). Shaun has also completed the BacktoGolf program in Carmel, CA. Through these courses and application, Shaun has gained extensive knowledge about the mechanics and flexibility demands of the golf swing, as well as the strength and conditioning needed to optimize one’s golf potential. Shaun has trained athletes from senior Olympic Sprinters to PGA and LPGA golfers over his career. He has worked in the home, large gym, and private studio settings. Shaun prides himself on having a strong work ethic, being positive, and enjoying life. You have to have fun.
What I love about FiT: The culture, the environment, and the team. Favorite sport: College football and basketball, pull ups  

  • USAW Club Coach
  • NASM Certified Trainer
  • TPI Golf Fitness Instructor
  • CHEK Practitioner Level 1
  • CHEK Certified Golf Biomechanics Specialist

Jennifer Mulry

Personal Trainer

Spirit Animal: Bear

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Jen graduated from the University of Wisconsin-Madison with a B.S in Psychology in 2005.  She is a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association, a USA Weightlifting Club Coach, and is ACSM Special Populations Certified.  In October 2006, Jen started FITBuddies, a training group for individuals with autism and Down syndrome.  In 2011, Jen founded BuddiesInAction to expand FiTBuddies programs.  BuddiesInACTION now offers 1:1 training, group classes, virtual training and health & wellness consulting services for individuals of all abilities.Jen’s passion is teaching individuals to not only move properly but also learn to enjoy movement.  She enjoys teaching other professionals how to work with the special needs population and loves the creativity of building unique programs that fit every individual’s needs.Outside of FiT, Jen spends most of her time chasing after her twins. She enjoys long walks with her duo, hiking, reading, uninterrupted dinners with her husband and is always looking forward to the next east coast visit with family.

What I love about FiT: I love the family atmosphere at FiT and the collective effort to all be the healthiest version of ourselves.

Favorite Sport(s): Basketball & Swimming

Jeff Samson

Trainer
Martial Arts Trainer
Assisted Stretch Practitioner

Spirit Animal: Blue Whale

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Jeff has been working with clients in the Bay Area since 2007 and performs personal training, martial arts instruction, and assisted stretching to youth, working adults and retired seniors. Most of his youth was spent as an unathletic chubby kid who found various ways of getting into trouble. It wasn’t till he was a young adult that he began to study fitness, train himself and learn martial arts. He entered and won a fitness transformation competition in 2006 which changed his life forever. The personal training he received and positive changes he saw from the competition inspired him to teach others. Jeff went back to school and earned his Fitness Specialist certification through the Wellness and Human Performance Department of Mission College and has held certifications in Circular Strength Training, USAW Olympic Weightlifting, and Bioforce Conditioning Coach. He currently holds a BA in Humanities from The New College of California, is a Life Stretch Instructor through the Stretch to Win Institute and certified FST (Fascial Stretch Therapy) practicioner. Jeff is a longtime local having lived in California all his life from San Diego to the Bay Area. When he’s not training clients or learning new things about health and fitness he enjoys trying new restaurants, sipping specialty coffee, whiskey tasting, looking for whales in the sea and taking road trips.

What I love about FiT: Great space, staff, clients, ability to pursue my passions

Favorite sport: Jiujitsu